Journal Name: European Journal of Marketing PurposeThis paper aims to analyze the present status of customer support services (CSS) and advocate the re-positioning of support services from an administrative cost […]
Journal Name: Journal of Business Research Abstract Customer support service is emerging as a vital component of superior customer experiences; nonetheless, it is often considered a post-purchase touchpoint. A dearth […]
Journal Name: European Journal of Marketing PurposeThis study aims to develop an empathetic and user-centric customer support service design model. Though service design has been a critical research focus for […]
Journal Name: Journal of Consumer Marketing PurposeThis study aims to understand holistic consumer perceptions of quality and their effect on re-purchase intentions by measuring the latent characteristics of online Amazon […]
Journal Name: Journal of Promotion Management Digitalization in the twenty first century has brought opportunities as well as challenges for both businesses and consumers. Businesses use social media platforms such […]
Journal Name: Journal of Consumer Behaviour ABSTRACT: A critical discussion of the evolution of consumer behavior, ethical consideration, and encouraging the new future directions in the AI era, we highlight […]
Journal Name: International Journal of Market Research Abstract: The current study systematically investigates the literature on political branding using a bibliometric clustered analysis. A synthesis of 17,811 research articles related […]
Journal Name: International Journal of Indian Culture and Business Management Abstract: Globally, the luxury and premium spa and wellness industry is rising at an exponential rate. Specifically, it is growing […]
Journal Name: Marketing Intelligence & Planning PurposeThe luxury experience is a growing and crucial component of luxury marketing. Experiences inspire consumers to engage with luxury brands. Although several research studies […]
Journal Name: Journal of Business Research AbstractGiven the many ways luxury firms can communicate their sustainability efforts on social media, this study employs complexity theory to identify the non-linear causal […]
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