Journal Name: Asia-Pacific Journal of Business Administration PurposeThe aim of the present study is to investigate the comparative effect of sports vs film celebrity with the moderating effect (if any) […]
Journal Name: Asia Pacific Journal of Marketing and Logistics PurposeEver since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article […]
Journal Name: Journal of Consumer Behaviour AbstractThe advancement of artificial intelligence (AI) technology and its applications has drastically transformed consumer behavior (CB). As consumers interact with these applications on multiple […]
Journal Name: Journal of Consumer Marketing Purpose– We do not yet have a good understanding of how generation Y makes decisions. Since this segment will soon wield greater influence in […]
Journal Name: International Journal of Bank Marketing Purpose: Artificial intelligence (AI) is used by banking services primarily to automate systems; however, this ecosystem does not work in emerging markets because […]
Journal Name: Journal of Business Research ABSTRACT: Advertising has rapidly evolved in recent years, with a significant increase in the use of artificial intelligence (AI) and its applications. While AI […]
Journal Name: Psychology & Marketing ABSTRACT: The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing […]
Journal Name: International Journal of Information Management ABSTRACT: The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social […]
Journal Name: Journal of Retailing and Consumer Services ABSTRACT: The metaverse is rapidly emerging as a transformative digital technology with significant implications for consumer behavior and marketing strategies. However, there […]
Journal Name: Electronic Commerce Research ABSTRACT: Social media influencers (SMIs) have transformed consumer behavior and attracted scholarly interest across various disciplines. Consumers perceive SMI-endorsed products to be authentic, reliable, and […]
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