Prof. Varsha Jain – Marketing. Teaching. Research

Driving Scholarly Impact as

Dr. Varsha Jain is a marketing professor dedicated to Knowledge Creation through high-impact research, books, and global editorial roles. She champions Knowledge Dissemination by mentoring scholars and sharing insights through lectures, media, and academic resources.

Years of Teaching & Research

15

Global Awards & Gold Medals

25

Global Publications

165 +

Research Citations

7 K+

Dr. Varsha Jain

Global Marketing Scholar

Dr. Varsha Jain

She is Professor of Marketing at ESSCA School of Management, Paris, and Co-Editor of the Journal of Consumer Behaviour. An award-winning scholar with 185+ publications, her research focuses on consumer behaviour, digital marketing and emerging technologies such as AI, AR/VR, and the Metaverse.

Teaching & Institutional Engagements

Editorial & Scholarly Services

Journal of Consumer Behavior

Co-Editor-in-Chief
(January 2025 – present)

Psychology & Marketing

Associate Editor
(February 2024 – present)

Journal of Consumer Behavior

Deputy Editor
(February 2024 – December 2025)

Journal of Consumer Marketing

Associate Editor
(January 2023 – December 2025)

Australasian Marketing Journal

Associate Editor
(January 2023 – December 2025)

Journal of Consumer Behavior

Associate Editor
(October 2021 - January 2024)

Journal of Advertising Research

Associate Editor
(January 2023 - December 2023)

Research Domains

Dive into Scholarly publications

Consumer Behaviour

AI in Marketing

Immersive Technology

Luxury Marketing

Digital Marketing

Global Scholarly Collaborations

Collaborative engagements with leading scholars from the global academic community

Advancing teaching, consulting, and impactful marketing research across global contexts.

Quick Links

Connect & Collaborate

Mentoring scholars and practitioners to create knowledge with lasting academic and societal impact.

© 2026 Prof. Varsha Jain. Content is licensed under a Creative Commons Attribution 4.0 International License