About – Prof. Varsha Jain

About Prof. Varsha Jain

Prof. Varsha Jain is the Professor of Marketing, ESSCA School of Management, Paris, France. She is the Co-Editor of the Journal of Consumer Behaviour and an associate editor at Psychology and Marketing (“A” Journal). She has authored over 185+ publications, including multiple papers in A* and A journals, such as the European Journal of Marketing, the International Journal of Information Management, the Journal of Advertising Research, and the Journal of Business Research.

She has received over 30 international and national awards and gold medals in scholarship. The most recent is the Research Award – Professor, Springer Nature, India, 2025; 2024 Best Paper award for a special session held at Winter AMA 2024 at AMA Annual Conference, USA, 2024; the Best Methodology Paper Award at Newcastle University along with Lanchester University Management School and Brunel University, UK (2023) at Marketing, Strategy, and Policy (MSP) Conference, UK and Best Paper (Runner-up) award for a special session held at Winter AMA 2023 at AMA Annual Conference, USA.

In her global research career, she is a visiting guest at Emory Business School, Atlanta; Michigan State University; and the University of Washington, USA; and a visiting scholar at Greenwich University, London, and The Medill School, Northwestern University, USA.

Her interests are consumer behaviour, and digital marketing, primarily newer technologies, including Artificial Intelligence (Al), Augmented Reality, Virtual Reality, and Metaverse.

Education

PhD in Advertising (2007)
MBA in Marketing (2002)

Academic Experience

Professor of Marketing at ESSCA, Paris Campus (Research Track): 2025 – present

AG Krishnamurthy, Chair Professor of Marketing (Global Marketing Conference, Co-chairperson, Research Co-chairperson for Faculty and Dissertation, Grad Students’ Thesis Co-chairperson): 2022-2025
Professor Co-chairperson, Doctoral Program (PhD): 2018-2022
Associate Professor (Research Co-chairperson for Faculty and Dissertation, Grad Students’ Thesis Co-chairperson): 2017-2018
Assistant Professor (Research Coordinator and Thesis Coordinator): 2012-2017
Research Fellow: 2008-2010

Honors & Awards

Recipient of Multiple Best Paper, Research, and Reviewer Awards from Prestigious Conferences and Journals, including AMA, ICMC, and Psychology & Marketing

Top cited in “A” journal, Jain, V., Wadhwani, K., & Eastman, J. K. (2024). Artificial intelligence consumer behavior: A hybrid review and research agenda. Journal of Consumer Behaviour, 23(2), 676-697.DOI: 10.1002/cb.2233 (ABDC- A)
Got a researcher award from the Springer Nature team, 2025, in the category of Professor, MICA, India
Divyanshu Kumar and Nishtha Khurana won the best graduate dissertation awards, 2025, MICA, India, whom I mentored
Top Downloaded paper Mogaji, E., & Jain, V. (2024). How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy. Journal of Consumer Behaviour, DOI: 10.1002/cb.2345 (ABDC-A)
Salunke, P., Jain, V., Mishra, T., & Eastman, J. received the Best Paper award at SPJIMR at the TaSIC 2025
Ishaan Kapoor and Varsha Jain received the Best Paper Award at ICMC 2025 in the Marketing Analytics Track for the paper titled, Variability Driven Consumer Segmentation (VDCS) Framework: A Novel and Dynamic Consumer-Segmentation Framework Using Real-time Data
Parth Salunke, Fourth Year-FPM Scholar (Prof. Varsha’s Doctoral Scholar, MICA, India) received $500 Research Grant from the American Marketing Association (AMA) Higher Ed Special Interest Group, USA.
Kush Mehta and Amrita Chakraborty (Prof. Varsha’s Doctoral Scholars, MICA, India), FPM scholars received Best Reviewer of the Year Awards at ICMC 2025.
Top Cited Article 2022-2023 from the Psychology & Marketing Journal for Dwivedi, Y. K., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S. J., Balakrishnan, J., … & Wirtz, J. (2023). Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Psychology & Marketing, 40(4), 750-776.
Received Best Paper Award for our special session held at Winter AMA 2024 Virtual Session for Gupta, D., Jain, V., Mehta, K. (February 2024). Immersive Technology & Luxury Consumers: A Hybrid Review and Research Agenda Paper presented at American Marketing Association Annual Conference, USA
Based on the thesis, my doctoral scholar, Ms. Damini Gupta, was the recipient of the first American Marketing Association Higher Ed SIG Doctoral Student Research Grants 2024.
Received Best Methodology Paper Award at Marketing, Strategy and Policy Conference, UK, organized by Newcastle University, UK, in association with Goa Institute of Management, India, for Soni, R., Jain, V., Salunke, P., Mehta, K, & Ganesh MP (March 2024). Beyond the Buzz: Exploring the Effectiveness of Moment Marketing on Consumer Engagement
Top Downloaded Article in the last 12 months from the Psychology & Marketing Journal for Dwivedi, Y. K., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S. J., Balakrishnan, J., … & Wirtz, J. (2023). Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Psychology & Marketing, 40(4), 750-776.
Received Best Methodology Paper Award at Newcastle University, along with Lanchester University Management School and Brunel University, UK, in a virtual session for Salunke, P., Jain, V., Eastman. J. Mishra. T. (June 2023). Decoding Social Media Influencers and Consumer Behavior in the Age of Technological Advancements”.Paper presented at Marketing, Strategy and Policy (MSP) Conference, UK
Received Best Paper (Runner-up) award for our special session held at Winter AMA 2023 Virtual Session for Salunke, P., Jain, V. (Feb 2023). Consumer Well-Being (2001-2022): A Systematic Literature Review and Research Agenda. Paper presented at the American Marketing Association Annual Conference, USA
Received Associate Editor of the Year Award, 2022, by the Journal of Consumer Behaviour, UK
Top 10 most downloaded articles during 2021 and Journal, top 10 articles receiving social media attention, 2021, top 25 most cited articles, 2021, International Journal of Information Management, A* journal, Elsevier, US. The paper title, “Setting the future of digital and social media marketing research: Perspectives and research propositions.”
Based on my joint research work and global mentorship, my doctoral scholar, Mr. Parth Salunke, received the Research Excellence Award (2021-2022) from MICA, India, for his excellence in research during the academic year 2021-2022.
Received “First Annual AGK-MICA award for Meritorious Research” 2020-21, MICA, India.
Based on the joint research work that I am doing with my doctoral scholar, Ms. Damini Gupta, she won the Best Research Award 2021 for outstanding research work during the First Year of the doctoral Program at MICA, Ahmedabad, India.
Received “JCB Reviewer of the Year Award 2020” in January 2021 by the Journal of Consumer Behavior, USA. (ABDC – A journal).
Received “Fellow” in June 2019 by the Centre for Education Growth and Research, Government of India, Delhi, India (based on the global research and publications, second in India based on the data mentioned on the certificate).
Received “Best Researcher of the Year 2019” on April 18, 2019, by the Centre for Education Growth and Research, Government of India, Delhi, India.
Received “Best Researcher of the Year 2019” on February 28, 2019, by the Integrated Chambers of Commerce and Industry, Government of India, Delhi, India.
Received “Best Researcher of the Year 2018” on December 21, 2018, by the Centre for Education Growth and Research, Delhi, Government of India, India.
Received “Woman Academic Leader Award – Higher Education” on September 30, 2018, by the Foundation for Management Research and Training, Delhi, India.
Received “Prof. Indira Parikh (renowned educator, India) 50 women education award” on July 5, 2018, by World Education Congress, Taj Lands’ End, Mumbai, India.
Received “Education Leadership Award” on 16 February 2018 by World Education Congress at 10^th DNA Innovative Education Leadership Awards, Taj Lands’ End, Mumbai, India
Received “Woman Leadership Award for Excellence in Education” on Feb 17, 2018, from World Education Congress at Femina 5th World Women Leadership Congress, Taj Lands’ End, Mumbai, India.
Received “Best Participant Award 2017 for Case Teaching and Case Writing” by the Indian Institute of Management, IIM, Indore, at NASMEI (North American Society for Marketing Education in India) Marketing Summer Annual Conference
Received “Outstanding Management Researcher Award- 2016” on December 26 by the Association of Indian Management Scholars (AIMS International), at MICA, India.
Received first position for the co-authored (Pich, C., Jain, V. & Armannsdottir, G) best working paper titled as “The evolving nature of political brands: a comparative study exploring the Internal and External Brand orientations of David Cameron’s Conservative Party from 2010 to 2015” in April 2015 at 20th International Conference on Corporate and Marketing Communication, CMC Conference, Izmir University of Economics, Izmir, Turkey.
Received third place in the best research paper category in April 2014 at the 19th Corporate and Marketing Communication, CMC Conference, Unicatt University, Milan, Italy. (Paper was written Late. Prof. Don Schultz and the title was Discovering India’s Three Levels of Luxury Consumption.
Received “Outstanding Young Management Researcher 2013” (Gold Medal) on December 22, 2013, by the Association of Indian Management Scholars (AIMS International) at IMT Ghaziabad, Delhi, India.
Received “Outstanding Women Management Researcher 2012” (Gold Medal) on January 7, 2013, by the Association of Indian Management Scholars (AIMS) at the Indian Institute of Management (IIM) Bangalore, India.
Received “Chairperson of Brand Management track” on July 30, 2012, at the Academy of Indian Marketing (AIM) conference (Founded by Prof. Jagdish Seth, a peer-reviewed leading conference in the marketing domain)
Received a place among the top 20 papers for the research Paper titled “Mobile Marketing: Positioning an Indian Framework” in May 2012 at the 4th Excellence in Research and Education Conference, Indian Institute of Management (IIM), Indore, India.
Research paper titled “Insight on Celebrity Endorsement: Consumers’ Perspective” selected among the top 15 papers for publication in their book in January 2010 by IMT Ghaziabad.
Research paper titled “Conceptualizing Celebrity Endorsement: The Indian Advertisers’ Perspective” was selected among the best papers in AMIC’s journal Media Asia for its November 2009 issue by AMIC.
Research paper titled “Content Analysis of Print Advertisements of Celebrity Endorsement” was selected among the top 15 papers by IMT Ghaziabad and was published in a book titled Brands Rising as Product Falls, January 2009, by McMillan.
Best faculty guide for 30 students who were doing their internship program in different companies in June 2008 by ICFAI, Indore.
Selected as the best faculty of the central region of India in May 2008 for publishing papers and articles by ICFAI.
Won first prize in Paraskue, a teaching competition in February 2008, organized by ICFAI, Hyderabad
Domain (Marketing) Topper in Faculty Training Program in November 2007 at ICFAI