Journal Name: Journal of Consumer Marketing Purpose– We do not yet have a good understanding of how generation Y makes decisions. Since this segment will soon wield greater influence in […]
Journal Name: International Journal of Bank Marketing Purpose: Artificial intelligence (AI) is used by banking services primarily to automate systems; however, this ecosystem does not work in emerging markets because […]
Journal Name: Journal of Business Research ABSTRACT: Advertising has rapidly evolved in recent years, with a significant increase in the use of artificial intelligence (AI) and its applications. While AI […]
Journal Name: Psychology & Marketing ABSTRACT: The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing […]
Journal Name: International Journal of Information Management ABSTRACT: The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social […]
Journal Name: Journal of Retailing and Consumer Services ABSTRACT: The metaverse is rapidly emerging as a transformative digital technology with significant implications for consumer behavior and marketing strategies. However, there […]
Journal Name: Electronic Commerce Research ABSTRACT: Social media influencers (SMIs) have transformed consumer behavior and attracted scholarly interest across various disciplines. Consumers perceive SMI-endorsed products to be authentic, reliable, and […]
Journal Name: Journal of Consumer Marketing Recent advancements in artificial intelligence (AI) have transformed marketing by integrating anthropomorphic AI into consumer interactions, reshaping engagement, trust, and decision-making processes. This special […]
Journal Name: International Journal of Educational Management Higher education institutions (HEIs) in developing countries face distinct institutional challenges compared to their counterparts in more developed regions (Maringe and Hinson, 2020; […]
Journal Name: Journal of Consumer Behaviour Abstract: Technological innovation is rapidly reshaping both private life and business practice. While scholarly interest in individual technologies such as digital voice assistants, augmented […]
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