Journal Name: International Journal of Indian Culture and Business Management Abstract: Globally, the luxury and premium spa and wellness industry is rising at an exponential rate. Specifically, it is growing […]
Journal Name: Marketing Intelligence & Planning PurposeThe luxury experience is a growing and crucial component of luxury marketing. Experiences inspire consumers to engage with luxury brands. Although several research studies […]
Journal Name: Journal of Business Research AbstractGiven the many ways luxury firms can communicate their sustainability efforts on social media, this study employs complexity theory to identify the non-linear causal […]
Journal Name: Journal of Consumer Behaviour ABSTRACT: This study examines Generation Z (Gen Z) sustainability expectations in IVR luxury in-store shopping experiences. As digital natives with definite socio-environmental values, Gen […]
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