Journal Name: Journal of Consumer Behaviour ABSTRACT: A critical discussion of the evolution of consumer behavior, ethical consideration, and encouraging the new future directions in the AI era, we highlight […]
Journal Name: Asia Pacific Journal of Marketing and Logistics PurposeEver since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article […]
Journal Name: Psychology & Marketing ABSTRACT: The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing […]
Journal Name: Journal of Retailing and Consumer Services ABSTRACT: The metaverse is rapidly emerging as a transformative digital technology with significant implications for consumer behavior and marketing strategies. However, there […]
Journal Name: Journal of Consumer Behaviour ABSTRACT: This study examines Generation Z (Gen Z) sustainability expectations in IVR luxury in-store shopping experiences. As digital natives with definite socio-environmental values, Gen […]
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