Journal Name: Journal of Consumer Marketing PurposeThis study aims to understand holistic consumer perceptions of quality and their effect on re-purchase intentions by measuring the latent characteristics of online Amazon […]
Journal Name: Journal of Promotion Management Digitalization in the twenty first century has brought opportunities as well as challenges for both businesses and consumers. Businesses use social media platforms such […]
Journal Name: Journal of Business Research AbstractGiven the many ways luxury firms can communicate their sustainability efforts on social media, this study employs complexity theory to identify the non-linear causal […]
Journal Name: Journal of Business Research ABSTRACT: Advertising has rapidly evolved in recent years, with a significant increase in the use of artificial intelligence (AI) and its applications. While AI […]
Journal Name: International Journal of Information Management ABSTRACT: The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social […]
Journal Name: Electronic Commerce Research ABSTRACT: Social media influencers (SMIs) have transformed consumer behavior and attracted scholarly interest across various disciplines. Consumers perceive SMI-endorsed products to be authentic, reliable, and […]
Journal Name: Journal of Consumer Behaviour Abstract: Technological innovation is rapidly reshaping both private life and business practice. While scholarly interest in individual technologies such as digital voice assistants, augmented […]
Journal Name: International Journal of Advertising AbstractIn the digital marketing era, firms frequently deploy personalized digital advertisements (PDA) to engage potential customers. Although consumers often welcome personalized and tailored ads, […]
Journal Name: Telematics and Informatics ABSTRACT: Influencer marketing has emerged as an effective promotional strategy for brands. Despite its importance, determining which influencers are impactful remains a challenge, with many […]
Journal Name: Journal of Consumer Behaviour While excessive digital consumption is considered harmful, it also provides value to users by facilitating their earning, learning, socializing, and shopping. Currently, no scale […]
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