Journal Name: Journal of Consumer Behaviour Abstract: Technological innovation is rapidly reshaping both private life and business practice. While scholarly interest in individual technologies such as digital voice assistants, augmented […]
Journal Name: Journal of Product & Brand Management PurposeThis study aims to propose a strategic framework that explores how brands can be more inclusive by engaging both consumer and non-consumer […]
Journal Name: Journal of Consumer Behaviour ABSTRACT: This study examines Generation Z (Gen Z) sustainability expectations in IVR luxury in-store shopping experiences. As digital natives with definite socio-environmental values, Gen […]
Journal Name: Journal of Consumer Behaviour While excessive digital consumption is considered harmful, it also provides value to users by facilitating their earning, learning, socializing, and shopping. Currently, no scale […]
Journal Name: Journal of Retailing and Consumer Services The growing integration of generative artificial intelligence (AI) in traditional search interfaces is transforming how consumers search for information online. When AI-generated […]
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