Journal Name: Journal of Consumer Behaviour ABSTRACT: A critical discussion of the evolution of consumer behavior, ethical consideration, and encouraging the new future directions in the AI era, we highlight […]
Journal Name: Journal of Consumer Behaviour AbstractThe advancement of artificial intelligence (AI) technology and its applications has drastically transformed consumer behavior (CB). As consumers interact with these applications on multiple […]
Journal Name: International Journal of Bank Marketing Purpose: Artificial intelligence (AI) is used by banking services primarily to automate systems; however, this ecosystem does not work in emerging markets because […]
Journal Name: Journal of Business Research ABSTRACT: Advertising has rapidly evolved in recent years, with a significant increase in the use of artificial intelligence (AI) and its applications. While AI […]
Journal Name: Journal of Consumer Marketing Recent advancements in artificial intelligence (AI) have transformed marketing by integrating anthropomorphic AI into consumer interactions, reshaping engagement, trust, and decision-making processes. This special […]
Journal Name: Journal of Retailing and Consumer Services The growing integration of generative artificial intelligence (AI) in traditional search interfaces is transforming how consumers search for information online. When AI-generated […]
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