Research

Scholarly work across themes, methods, and contexts

Consumer Behaviour

The components of perceived quality and their influence on online re-purchase intention

Consumer behavior’s evolution, emergence, and future in the AI age through the lens of MR, VR, XR, Metaverse, and Robotics

Luxury experience and consumer behavior: a literature review

Discovering the factors influencing the decision making among Generation Y for luxury and premium spas

Consumer behavior’s evolution, emergence, and future in the AI age through the lens of MR, VR, XR, Metaverse, and Robotics

Artificial intelligence consumer behavior: A hybrid review and research agenda

AI advertising: An overview and guidelines

AI-driven banking services: the next frontier for a personalised experience in the emerging market

Consumer behavior’s evolution, emergence, and future in the AI age through the lens of MR, VR, XR, Metaverse, and Robotics

Metaverse in marketing and logistics: the state of the art and the path forward

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Digital daydreams: Exploring consumer motivations for engaging with the metaverse

Luxury experience and consumer behavior: a literature review

Discovering the factors influencing the decision making among Generation Y for luxury and premium spas

Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach

Uncovering Generation Z (Gen Z) Shoppers’ Expectations in Luxury Immersive Virtual Reality (IVR) In-Store Experience: The Role of Sustainability

The components of perceived quality and their influence on online re-purchase intention

Social Media Platforms’ Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems

Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach

AI advertising: An overview and guidelines

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Research

Consumer Behaviour

The components of perceived quality and their influence on online re-purchase intention

Consumer behavior’s evolution, emergence, and future in the AI age through the lens of MR, VR, XR, Metaverse, and Robotics

Luxury experience and consumer behavior: a literature review

Discovering the factors influencing the decision making among Generation Y for luxury and premium spas

AI in Marketing

Consumer behavior’s evolution, emergence, and future in the AI age through the lens of MR, VR, XR, Metaverse, and Robotics

Artificial intelligence consumer behavior: A hybrid review and research agenda

AI advertising: An overview and guidelines

AI-driven banking services: the next frontier for a personalised experience in the emerging market

Immersive Technology

Consumer behavior’s evolution, emergence, and future in the AI age through the lens of MR, VR, XR, Metaverse, and Robotics

Metaverse in marketing and logistics: the state of the art and the path forward

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Digital daydreams: Exploring consumer motivations for engaging with the metaverse

Luxury Marketing

Luxury experience and consumer behavior: a literature review

Discovering the factors influencing the decision making among Generation Y for luxury and premium spas

Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach

Uncovering Generation Z (Gen Z) Shoppers’ Expectations in Luxury Immersive Virtual Reality (IVR) In-Store Experience: The Role of Sustainability

Digital Marketing

The components of perceived quality and their influence on online re-purchase intention

Social Media Platforms’ Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems

Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach

AI advertising: An overview and guidelines

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Connect & Collaborate