Privacy Policy

This Privacy Policy explains how this website (“Website”) collects, uses, stores, and protects personal information of visitors. This Website serves as the academic and professional digital portfolio of Prof. Varsha Jain, Professor of Marketing and researcher in consumer behavior, digital marketing, and branding.

1. Purpose of This Website

This Website is intended for:

  • Academic dissemination of research, publications, and scholarly contributions
  • Professional visibility and global academic engagement
  • Sharing books, journal articles, conference presentations, and media features
  • Facilitating academic and professional contact.

This Website does not sell products or collect financial information.

2. Information We Collect
A. Information You Voluntarily Provide

We may collect personal information that you voluntarily provide, such as:

  • Name
  • Email address
  • Institutional affiliation
  • Message content (via contact forms or email communication)

This occurs only when you:

  • Submit a contact form
  • Email directly through listed email addresses
  • Request collaboration, speaking engagement, or academic materials

B. Automatically Collected Information

Like most websites, we may automatically collect certain technical data through:

  • Cookies
  • Analytics tools (e.g., Google Analytics or similar tools)
  • Server logs

This may include:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Time spent on pages
  • Referral source

This information is used strictly for:

  • Website performance monitoring
  • Understanding visitor engagement
  • Improving user experience

No profiling for commercial advertising purposes is conducted.

3. Use of Information

Personal data collected through this Website may be used to:

  • Respond to academic or professional inquiries
  • Share requested research materials or publication information
  • Facilitate speaking engagements or collaborations
  • Improve website functionality and user experience
  • Maintain professional correspondence records

We do not sell, rent, or trade personal information to third parties.

4. Legal Basis for Processing (For International Visitors)

Where applicable under laws such as the General Data Protection Regulation (GDPR), processing of personal data is based on:

  • Your consent (when submitting contact forms)
  • Legitimate interest (academic communication and website analytics)
  • Compliance with applicable legal obligations

5. Cookies Policy

This Website may use cookies to:

  • Enhance navigation
  • Analyze website traffic
  • Improve performance

You may disable cookies through your browser settings. However, certain functionalities may be affected.

6. Third-Party Links

This Website may contain links to third-party platforms, including but not limited to:

  • Google Scholar
  • ResearchGate
  • LinkedIn
  • Academic journal websites
  • Publishers (e.g., Palgrave Macmillan, Wiley, Pearson)

These external sites operate under their own privacy policies. This Website is not responsible for their data practices.

7. Data Security

Reasonable technical and organizational measures are implemented to protect personal information against:

  • Unauthorized access
  • Alteration
  • Disclosure
  • Destruction

However, no method of internet transmission is completely secure. Absolute security cannot be guaranteed.

8. Data Retention

Personal data shared through contact forms or email correspondence is retained only:

As long as necessary to respond to inquiries

For maintaining academic or professional records

As required by applicable laws

9. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access your personal data
  • Request correction of inaccurate information
  • Request deletion of your data
  • Withdraw consent
  • Object to certain types of processing

To exercise these rights, please contact using the email provided below.

10. Children’s Privacy

This Website is intended for academic and professional audiences. It is not directed at individuals under the age of 18. We do not knowingly collect data from minors.

11. International Visitors

As an academic professional engaged globally, visitors may access this Website from multiple jurisdictions. By using this Website, you understand that your information may be processed in accordance with applicable international data protection standards.

12. Updates to This Privacy Policy

This Privacy Policy may be updated periodically to reflect:

  • Legal requirements
  • Technological updates
  • Website functionality changes

The revised version will be posted with an updated “Last Updated” date.

For any questions regarding this Privacy Policy or data-related concerns, please reach out to varshajain.website[at]gmail[dot]com