Journal Name: Journal of Consumer Behavior
Submission Window: 1st November 2026 – 30th December 2026
This Special Issue invites interdisciplinary contributions exploring how emerging technologies like AI, AR, VR, XR, and others dynamically shape consumer emotions, eventually influencing identity and behaviour. We welcome theoretical, empirical, and methodological paper submissions from consumer behaviour, consumer psychology, human technology interaction, digital media, and related areas. We aim to explore the mechanisms, processes, and consequences in the context of technology-enabled emotion engineering. Additionally, we look forward to encouraging discussions on consumer autonomy, well-being, and broader implications of emotionally engineered consumer behaviour.
This Special Issue invites interdisciplinary contributions exploring how emerging technologies like AI, AR, VR, XR, and others dynamically shape consumer emotions, eventually influencing identity and behaviour. We welcome theoretical, empirical, and methodological paper submissions from consumer behaviour, consumer psychology, human technology interaction, digital media, and related areas. We aim to explore the mechanisms, processes, and consequences in the context of technology-enabled emotion engineering. Additionally, we look forward to encouraging discussions on consumer autonomy, well-being, and broader implications of emotionally engineered consumer behaviour.